Water filtration and softening in the Bay Area

Meet Humberto and Alberto

Rapid Water Softeners is owned and run by twin brothers Humberto and Alberto Mireles: two owners, one standard, and a phone that is always answered by one of them.

Brothers Humberto and Alberto Mireles founded Rapid Water Softeners as equal partners, and Bay Area homeowners feel that partnership from the very first call. Two owners hold each other to the same standard, so nothing gets put off until tomorrow. When you call, you reach an owner. When you buy from us, an owner stands behind your system.

Their background is customer service. Over the years the brothers have owned and run several businesses, and in every one of them the customer came first. They know what great service looks like: listen first, deliver exactly what was promised, and leave every customer glad they called. Service runs in the family, too. Their mother ran her own cleaning business for more than thirty years. To the brothers, a water system is only as good as the people behind it.

Water is personal for them. They grew up in what they call a deep-frying household and watched people they love face serious health problems far too early. It made both brothers pay close attention to everything that goes into their bodies, starting with the water. They chose this work because the results are ones a household can see and feel: softer, cleaner water, and pipes, fixtures and appliances that last longer because hard water isn’t wearing them down.

Every customer starts with a free water assessment based on the water quality report your own utility publishes, because the water in Gilroy is not the water in Pleasanton. You get a clear explanation and one recommendation sized to your home. You buy your system directly from the owners, and they’ll refer you to local plumbers they trust for the installation. And because the brothers know life doesn’t stop at 5 p.m., they keep their phones on when other businesses don’t. Call in the evening, and one of the owners still picks up.